Question # 1: A Hallway Page is used to:
Answer: Enable search engine bots to index the Doorway Pages
Question # 2: Which of the following statements is correct with regard to the description meta tag?
Answer: Google uses the meta description to generate the search engine results pages
Question # 3: Which of the following factors have an impact on the Google PageRank?
Answer: The total number of inbound links to a page of a website
Question # 4: Which search engine technology prevents a website from appearing in numerous top positions in the search engine result pages?
Answer: Sifting
Question # 5: Which of the following statements about FFA pages are true?
Answer: They are also called link farms
Question # 6: If you search for the term “iq test” in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term “iq”?
Answer: No
Question # 7: Cloaking is a controversial SEO technique. What does it involve?
Answer: a different set of web pages to the Offering search engines
Question # 8: __________ uses crawls and directories to generate relevant results
Answer: Crawler-based Search Engines
Question # 9: Which term is commonly used to describe the shuffling of positions in search engine results in between major updates?
Answer: Flux
Question # 10: Search engines do not index some common words (such as “or”, “and”, “when”, and “in”) within the web page. What are these common words called?
Answer: Stop words
Question # 11: What is keyword density?
Answer: The number of times the keyword is used and multiplied by hundred / (DIVIDED BY) the total word count on the page
Question # 12: Which of the following statements about Search Engine Optimization Techniques are correct:
Answer: It is not a good idea to have the same anchor text for all inbound links as it could look automated to the search engines
Question # 13: Which of the following activities could be looked down upon by Google as per their quality guidelines?
Answer: Intentionally adding keywords to the TITLE tags and ALT attributes
Question # 14: Which of the following statements regarding website content are correct?
Answer: Syndicating your content could lead to Google viewing the material as duplicate
Question # 15: Which of the following is an ethical SEO Technique?
Answer: none of the above
Question # 16: Google gives priority to themed inbound links
Answer: True
Question # 17: Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword “six sigma”?
Yahoo Search Term Suggestion Tool
Answer: Word Tracker
Question # 18: What does the 302 server response code signify?
Answer: The page has temporarily moved
Question # 19: While optimizing your website it is important to generate the right type of traffic, how does the Bounce Rate information help in this regard?
Answer: By letting you know the percentage of users who entered the website and then left without viewing any other page
Question # 20: What is the function of “indexes” part of the Google search engine?
Answer: It helps to generate meaningful results based upon the user’s search term
Question # 21: The following robots meta tag directs the search engine bots:
<META NAME =”robots” CONTENT=”no index no follow”>
Answer: Not to index the page and not to follow the links in the page
Question #22: What is the name of the search engine technology due to which a query for the word ‘actor’ will also show search results for related words such as actress, acting or act?
Answer: Stemming
Question #23: Which of the following can be termed as good keyword selection and placement strategies?
Answer:
- Targeting synonym of the main keyword
- Optimizing five or more keywords per page
Question #24: If you enter ‘Help site:www.expertrating.com’ in the Google search box, what will Google search for?
Answer: It will find pages about help within www.expertrating .com
Question #25: Which of the following does Google uses to display characters of a web page’s Title Tag?
Answer: Title Tag Character count
Question #26: Which of the following statements about Google’s technical and quality guidelines are true?
Answer: It is advantageous if your web server supports the If-Modified Since HTTP header
Question #27: Which of the following factors does Google take into account while accessing whether or not a website is an authority website?
Answer: The number of in-bound natural links related to the website’s theme (or keywords)
Question #28: Which of the following facts about Alexa are correct?
Answer: Alexa provides free data on relative websites visitor traffic
Question #29: State whether of the following statement is true or false.
A sitemap provides a list of internal links to user accessible pages on a website
Answer: True
Question #30: State whether true or false
The Yahoo Directory listing is a free service for commercial sites.
Answer: True
Question # 31: Which of the following statements about the Google Sitemap are correct:
Answer: The Sitemap acceptable to Google follows an XML format
Question #32: While grading your website, Google gives credit to outbound links pointing to authority websites?
Answer: True
Question #33: Which of the following website design guidelines have been recommended by Google?
Answer: Having a clear hierarchy and text lines
Question #34: What will the following robots.txt file do?
User-agent: Googlebot
Disallow:/*?
User-agent: Scooter
Disallow:
Answer: It will disallow Google from crawling any of the dynamically generated pages. It will allow the Altavista scooter bot to access every page
Question #35: Which of the following actions could get you banned by Google?
Answer: Hiding text on the webpage
Question #36: Which of the following statement about RSS is correct?
Answer: It is a form of XML
Question # 37: What is the term for Optimization strategies that are in unknown area of reputability/validity?
Answer: Grey hat techniques
Question #38: What will happen if you type the words ‘Certification –Networking’ in the Google search box?
Answer: Google will find the web pages about Certification that do not contain the word Networking
Question #39: How are sites maps important for the search engine optimization process?
Answer: Site maps help the search engine spider pick up more pages from the website
Question #40: Which black hat SEO technique is characterized by a method to deceive search engines, by detecting the search engine bot and “feeding” it with a different HTML code than the HTML actually served to users?
Answer: Cloaking
