Bounce rate refers to the percentage of single-page visits in which the visitor views only one page of your website and then leaves the website from the landing page without browsing other pages. In simple words, it is the single-page sessions divided by all sessions. Google analytics tells the bounce rate of a web page or a website.
Bounce rate tells you how users are finding your site, e.g., if the bounce rate is too high, it indicates your site does not contain the relevant information, or the information is not useful for the visitors.
