What is Alexa Rank in SEO?

Alexa.com is a website and a subsidiary company of Amazon.com that provides a wide range of services out of which one is Alexa rank. This rank is a metric that ranks websites in a particular order on the basis of their popularity and website traffic in the last three months.

SEO Interview Questions

Alexa generally considers the unique daily visitors and average page views over a period of 3 months to calculate the Alexa rank for a website. Alexa rank is updated daily. The lower the Alexa rank, the more popular a site will be. An increase or decrease in the rank shows how your SEO campaigns are doing.