Google My Business is a free tool of Google which is designed to help you create and manage their business listings on SERPs, i.e., to manage your online presence on Google. Using this tool, you can easily create and update your business listings such as you can:
- Update business name, address and hours
- Upload your business’s images
- Manage and reply to customer reviews
- Get custom insights like how customers are responding to your business online
- Get notifications when customers talk about your business
- Can manage multiple locations from one dashboard
- Can invite others to manage your business listings
