What are organic results?

Organic results refer to the listings of web pages on the SERPs that appear because of organic SEO such as relevance to the search term or keywords and free white hat SEO techniques. They are also known as free or natural results. The search engine marketing (SEM) is not involved in producing organic results. So, organic results are the natural way of getting top ranking in SERP. The main purpose of SEO is to get a higher ranking for a web page in organic results of the search engines.

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